Curating conversions

To address a fragmented digital experience that hindered lead generation and sales, treowe partnered with Made-Real to unify and elevate its online presence across its interior design and retail businesses. Through a comprehensive UX and technology audit, combined with business empathy, we developed a strategy to consolidate platforms, streamline navigation, and optimise for SEO and engagement. By migrating the design site to Shopify, reworking the information architecture, and enhancing both content and e-commerce functionality, we transformed the user journey end-to-end. This resulted in increased leads, higher sales, improved search visibility, and deeper user engagement.